Only some of the gold diggers about four out of each were fortunate enough to find gold and this was often referred to as a "lucky strike". In a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war", the company claimed the change was made because the copper used in the green color was needed for World War II. The shows capitalized on the tobacco auction theme and each ended with the signature phrase "Sold, American". The team was bought outright by partners Honda by , though Lucky Strike continued to sponsor the team until the end of that year. Lucky Strike factories in Durham, NC The brand's signature dark-green pack was changed to white in Loewy changed the background from green to white, making it more attractive to women, as well as cutting printing costs by eliminating the need for green dye. He also placed the Lucky Strike target logo on both sides of the package, a move that increased both visibility and sales. The practice of including cigarettes in field rations continued during the Korean and Vietnam Wars, ending around or with the growing knowledge that smoking caused various kinds of health problems.
The team was bought outright by partners Honda by , though Lucky Strike continued to sponsor the team until the end of that year. In response to restrictions on tobacco advertising in F1 the livery does not explicitly mention Lucky Strike From until the team's departure in , Lucky Strike sponsored the Scuderia Scribante team, which were also known as "Neville Lederle" and "Lucky Strike Racing". He also placed the Lucky Strike target logo on both sides of the package, a move that increased both visibility and sales. The company acquired Formula 1 's Tyrrell Racing team in and rebranded it as British American Racing the following year, sponsoring the team with its Lucky Strike and stablemate brands. In the s, filtered styles were launched in addition to a mentholated version called "Lucky Strike Green". In the late s, the brand was sold as a route to thinness for women, one typical ad said, "Reach for a Lucky instead of a sweet. In a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war", the company claimed the change was made because the copper used in the green color was needed for World War II. This time "Green" was referring to menthol and not to the overall package color. Sales went from 14 billion cigarettes in to 40 billion in , making Lucky Strike the leading brand nationwide. Lucky Strike currently has a small base of smokers. This, according to Snopes , is considered simply an urban legend , and not true. The brand's founder was inspired by the era's rush for gold searching. Hill paid off the bet. However, Lucky Strike continued to have marketing and distribution support in territories controlled by BAT as a global brand. A well-circulated myth is that the name "Lucky Strike" refers to the fact that some cigarette packs contained marijuana , thus getting a "lucky strike" in receiving one of these. In the same year, the company used the world's smallest man, He Pingping , in their ad campaigns. The weekly radio show's countdown catapulted the brand's success, remaining popular for 25 years. Loewy changed the background from green to white, making it more attractive to women, as well as cutting printing costs by eliminating the need for green dye. The shows capitalized on the tobacco auction theme and each ended with the signature phrase "Sold, American". The "It's Toasted" ad as explained, from In , the brand started using the slogan , "It's Toasted", to inform consumers about the manufacturing method in which the tobacco is toasted rather than sun-dried, a process touted as making the cigarettes taste delicious. The war effort became a convenient way to make the product more marketable while appearing patriotic at the same time. Rolfe was performing on radio and recording as "B. Reynolds continues to market the original, nonfilter Lucky Strikes in the United States. American engaged in a series of advertisements using Hollywood actors as endorsers of Lucky Strike, including testimonials from Douglas Fairbanks , concerning the cigarette's flavor, often described as delicious due to the tobacco being toasted. The cars, driven by Neville Lederle and Dave Charlton , were some of the first to be sponsored by a major tobacco company after the Lotus Team got sponsored by Gold Leaf in , and Marlboro started sponsoring British Racing Motors in and later McLaren in
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Lucky Strikes Commercial 1960 - Men Into Space
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